A DUTCH SNEAKER BRAND SINCE 2004
HUB was founded in 2004 by former tennis pro Huub van Boeckel and was born from the mindset of the tennis court. It started with one simple idea: to bring the comfort of a tennis outsole from the court to the street and design contemporary uppers for it. The result was a completely new look on the street: thin white tennis outsoles with high-quality leather uppers, mainly in brown tones, with a small orange Z-stitch and with a strong emphasis on comfort thanks to features such as the removable ‘air flow comfort ventilation system’ HUB insole.
Comfort is key
The Insole
You know the saying love comes from the inside? That's why at HUB, comfort starts from the inside. Every pair of HUB sneakers features our signature insole, designed to support your feet throughout the day. The insole is made from breathable, comfortable materials that help regulate airflow inside the shoe, while soft cushioning absorbs impact and reduces fatigue.
A recycled fabric top layer adds extra softness and contributes to a more responsible use of materials. Small ventilation holes improve breathability and help keep your sneakers feeling fresh, even on long days.
For added flexibility, the insole is fully removable. This makes it easy to use your own orthopedic insoles if needed, or to place the HUB insole in other shoes for the same level of comfort wherever you go.
Wether you're running for the train or walking down the office, the HUB Insole keeps you comforable.
HUB stands for connection, a place where people meet. The connection is not only in the name, but also in the design of our sneakers.
This idea is reflected in the brand's original logo: the orange Z-stitch. This distinctive stitching is located exactly where at least two patterns of the sneaker come together. Just like a hub, the Z-stitch connects.
In 2020, this recognizable detail took on an even more prominent role. The top of the Z became visible on the side of the sneaker, while the bottom of the Z continues through on the outsole.
That belief in connection, friendship, and
positivity is characteristic of HUB. Our sneakers are designed to be worn
together, for on the go and for moments of fun, wherever life takes you.
the ACE hub
the ACE hub is the premium sneaker line of HUB, built around lifestyle sneakers and the ultimate tennis shoe for competitive players.
With the ACE hub, HUB is going back to its roots: the tennis court. These premium sneakers are inspired by tennis shoes from the 70s and 80s, the period when tennis reached its peak and when the founder of HUB grew up and played professionally himself. Tennis has always been a common thread in his life. His passion for the game and the culture of tennis from that era
forms the basis for the style and story behind the ACE hub today.