A Court Story at The Mets
For our SS25 collection, we set out to capture that spirit on the court. Not just any court, but the Mets tennis courts in Scheveningen, where the lines are old, the gravel is slow, and the energy is raw.
The ACE Hub x Kunstmuseum
This year’s photoshoot is a celebration of creativity and design, rooted in one of our core pillars: Tennis Aesthetics. Set inside the timeless architecture of the Kunstmuseum in The Hague, we found ourselves surrounded by the work of Piet Mondriaan and Gerrit Rietveld.
The 1996 Wimbledon Final and the Streaker That Stole the Spotlight
Wimbledon is a place of tradition. Crisp whites, strawberries and cream, Royal Box glances, and a silence so tense you can hear a ball drop. But during the 1996 men’s final, Centre Court witnessed a moment that shook the stillness, and briefly stole the show.
Vitas Gerulaitis: The Rockstar of Tennis Who Brought Studio 54 to Centre Court
In the golden haze of the 1970s and early 1980s, one name lit up both the tennis circuit and the dance floor: Vitas Gerulaitis. More than just a Grand Slam champion, he was a cultural force,part athlete, part icon, entirely unforgettable.
Royal Jeu de Paume: The Medieval Sport That Gave Birth to Modern Tennis
Long before the roar of Centre Court or the prestige of Grand Slam titles, tennis moved to a different rhythm. It was called Jeu de Paume, and in the echoing courtyards of monasteries and palaces, it laid the foundation for the sport we know today.