This year’s photoshoot is a celebration of creativity and design, rooted in one of our core pillars: Tennis Aesthetics. Set inside the timeless architecture of the Kunstmuseum in The Hague, we found ourselves surrounded by the work of Piet Mondriaan and Gerrit Rietveld. The museum, designed by Hendrik Petrus Berlage, offered the kind of visual rhythm we always look for. Structured, calm and full of intention.
We’ve always seen a connection between tennis and design. At the Kunstmuseum, that connection was simply made visible. The clean lines, measured rhythm and structural harmony of Mondriaan’s work echo the geometry of the tennis court. Not by coincidence, but by shared intention.
You see that artistic influence in every part of the game. It lives in the symmetry of the court, in the elegance of movement, and in the way players choose to express themselves. Fashion has long been part of tennis, not as decoration, but as identity. From classic whites to bold statements, what’s worn on court reflects how the game is played, with control, precision, emotion and style.
That intersection between design and performance, form and freedom, is exactly where The ACE Hub lives. We don’t just create sneakers. We build pieces that carry story, shaped by culture and made to move.
The Kunstmuseum wasn’t just a backdrop. It captured something essential. That design doesn’t need to shout to be seen. And that balance, when done right, is powerful without ever trying to be.
The story we tell through our products is shaped by the same principles that guided the masters of modern design. Our SS25 collection brings that balance to life: clean lines, powerful silhouettes and a commitment to craft.