Founded by Huub van Boeckel, The ACE Hub is born from a life deeply rooted in tennis.
Growing up in the 70s and 80s, Huub played on the legendary courts of Wimbledon, Roland Garros, and the US Open, an era when tennis reached its cultural zenith. The players of this time were more than athletes; they were icons, and their gear became symbols of style and self-expression. For Huub, tennis transformed from a competitive sport into a way of life, a perspective that now defines the ACE hub.
Our philosophy is grounded in authenticity. At the ACE hub, we’re not just inspired by tennis, we live it. This connection shapes every detail, from premium leathers and high-segmented sneakers to clean, minimalist designs. Every product is crafted with intention, blending heritage and modernity, performance, and aesthetics.
Tennis defines our perspective.
Not just as a sport, but as a cultural force. At The ACE Hub, this perspective is shaped by two pillars that guide our creative direction and product philosophy.
This vision is built on two foundational pillars.
Tennis Aesthetics
The aesthetics of tennis extend far beyond the court. They live in equipment, apparel, silhouettes, and the unmistakable structure of the game itself. The sharp lines, the symmetry, the controlled movement. Tennis Aesthetics is our way of capturing that visual identity in its widest sense, transforming tennis culture into refined, contemporary design.
Tennis Legacy
Tennis carries stories that go far beyond the scoreboard. From historic courts to players who shaped generations, the sport has a rich and layered past. Tennis Legacy is our way of honoring those stories. By bridging heritage with modern design, we ensure that the influence of tennis history continues to resonate today.
Tennis is more than a game, it’s a lens through which we see the world.
It’s a volley of hopes, power, and precision.
It’s passion in motion, grace under pressure, and love at zero.
Every serve, drop-shot, and hard-fought rally teaches us lessons about life.
At The ACE Hub, we celebrate these lessons, weaving tennis’ wisdom, traditions, and aesthetics into every aspect of our lives. Tennis is Life. Discover how we turn that legacy into wearable design