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A HUB is more than just a pair of sneakers, it represents a place where people connect.
HUB's iconic Z-stitch is more than a physical connection on the sneakers, where it is connecting the materials. It is also a metaphorical connection and it gives people the opportunity to connect with their hub. This hub could be a place where your roots are, that is closest to you, or a person you want to connect with, because of admiration or love. In the new campaign people are given the opportunity to personalize their pair of HUB Footwear with a visual keynote of their hub connection.
Now HUB is inviting you to show your hub on IZHUB, where the Z-stitch is again taking a leading role. After you have chosen between two models you are asked for your name and hub. These two will then appear on your sneaker, using the Z-stitch as a connecter. With only a few further steps and guidelines you are able to design your HUB sneaker to your specific taste, changing color ways, materials and stitching.
Although we loved the advent of autumn and winter with its cool temperatures, brilliant leaf colors and crystal blue skies, HUB is already preparing for the upcoming summer season. With a complete restyling of the spring/summer collection, HUB Footwear shows its progress as a brand and its forward-thinking attitude. The new collection is truly a perfect fit for the summer, with the introduction of classy, light and low cut models, flip flops and a sneaker collection.
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