In 2004 three Dutch rebels born & raised in the city, decided to hit it on their own. Tired of vintage and adoration of what has been, they wanted to move forward and catch the constantly changing vibe of the city. Their creation is HUB.

Huub van Boeckel and Tim Rompa have always been attracted to the pulsating hubs of the world. Regarding their label, it was their aim to connect the impulses of such lively places and cities with their standards for style and quality. The result: footwear, that combines street with fashion elements.

"The core of a big city is quite often a hotbed for innovative ideas. Many people meet each other at these places, they discuss interesting topics and respond to those totally different attractions and impulses transmitted by the ’hubs’. This vitality and the creative potential are often copied by minor cities. We absorb parts of the hubs’ special atmosphere and we try to reflect this in our designs".

"Virtually everyone can wear HUB’s distinctive, clean look, but we define our target group as ‚young at heart‘ ‚independent‘ and ‚multicultural‘. Our shoes suit fashionable and creative people of any age."